Birkenstock History

Birkenstock footwear is designed to encourage and support healthy walking habits. The toe bar allows for the natural gripping motion of the foot which increases circulation and helps strengthen the arch tissue. The anatomically designed footbed lifts the lateral, medial, metatarsal, and transverse arches. The deep heel cup cradles the foot and provides stability. The contours of the cork footbed support the natural curves of your foot, thus distributing weight evenly over the entire foot structure.

Initially, the contoured cork footbed may feel very stiff and somewhat strange if you have never worn Birkenstocks before. The best way to get used to your purchase is to begin slowly. We suggest puttering around your house in your new Birkenstocks for the first few days, until the footbed begins to soften and conform to the shape of your foot.

The Birkenstock family has a rich history and tradition centered on foot health and comfort, beginning way back in 1774.  The concept behind the Birkenstock contoured footbed was simple yet revolutionary: The shape of the shoe should match the shape of the foot.

1774:

In a small German village, Johann Adam Birkenstock is registered as “subject and cobbler” in the church archives of Langen-Bergheim, Germany.

1896:

Master cobbler Konrad Birkenstock (Johann’s grandson) runs 2 stores in Frankfurt, Germany.  Then he develops a concept that would literally change the shape of footwear.  Although the soles of our feet are curved, shoes had always been flat inside. Konrad theorized that if the shape of the shoes reflected the shape of the feet, greater comfort would be possible.  He designs the first shoe with a contoured insole to be used by shoemakers in the production of custom footwear.

1899:

Konrad Birkenstock begins giving specialist lectures over a 15 year period for leading master cobblers and guilds to explain his concept of fully malleable, custom-made shoes.  He sells licenses allowing others to produce his innovative footbed shoe design.

1902:

Konrad Birkenstock develops the first flexible arch support to be inserted in factory-made shoes that have become widely distributed in Germany.

1925:

In Friedberg, Germany, a larger factory with extensive grounds is purchased and expanded. A substantial daily production rate is necessary to meet the demands of the company’s large customer base and production runs around the clock in day and night shifts. The “blue footbed” is among the products manufactured.

1932:

Carl Birkenstock (Konrad's son) launches the Birkenstock training courses, which are soon highly regarded within the industry.  In the years that follow, over 5,000 professionals take part in his week-long podiatry and specialist footwear courses.  Leading physicians endorse the courses and the “Carl Birkenstock System”."

1947:

"Podiatry – The Carl Birkenstock System" is published with a print run of 14,000 copies.  Over 112 pages and with 55 illustrations, Carl Birkenstock expounds his theories about the “natural gait” – the footprint system – and healthy footwear.  It is the highest-selling textbook on podiatry of that time.

 1964:

Karl Birkenstock (Carl's son) takes his grandfather’s contoured arch support concept one step further – as a ready to wear shoe. And the Birkenstock sandal is born.  He launches the Madrid model, the first fitness sandal with a deep and flexible footbed, thereby laying the foundation for today’s comfort footwear market.

1966:

While on vacation in Germany, Margot Fraser seeks relief from uncomfortable shoes and the tiring effects of walking all day on hard pavement.  While visiting a spa during her vacation, someone suggests she try Birkenstock.  Margot feels immediate comfort with her first pair of Birkenstocks.  Moreover, she finds that the chronic foot pain she had endured for years simply vanished within months after she returned home to California.  Convinced of their health benefits, she begins importing Birkenstock footwear to America.

1973:

Birkenstock's popularity explodes during the 1970's.  The Arizona, a style which has now become synonymous with the Birkenstock brand, is introduced.

1983:

"The Birkenstock Foot Primer" by Karl Birkenstock is published with a print run of 360,000 copies.

1985:

By the beginning of the 1980’s, Birkenstock is becoming a household name throughout the United States The continually expanding Birkenstock line now features over 40 style/color combinations.

1988:

Environmentally friendly adhesives are used in production, setting a new standard for environmental awareness worldwide.

1990:

Production is expanded and modernized, to reduce energy consumption by over 90%.

1996:

Birkenstock Distribution USA, Inc. celebrates its 30th anniversary.  Birkenstock now offers almost 300 style/color combinations, and the footwear is distributed to millions of people throughout the country. 

2002:

Birkenstock celebrates the 25th anniversary of the Boston clog, born in 1977.

2003:

Known as a comfort icon for three decades, Birkenstock’s famous Arizona 2-strap sandal celebrates its 30th anniversary.

2009:

A new and larger footbed production facility becomes operational in Gorlitz, Germany.

2013:

2013 heralds one of the most significant turning points in the company’s history: Birkenstock becomes a corporation.
The traditional company makes the transition from a loose network of 38 separate companies to a group with three business units (production, distribution, services).
The group is led by an executive team, which for the first time is not composed of family members – an unprecedented event in the company’s almost 240-year history.

2016:

Birkenstock celebrates 50 years in the U.S. market.

2017:

Margot Fraser, who brought this now iconic brand to the U.S. over 40 years ago, passes away.  She was a footwear visionary who believed in the brand's "odd looking shoes" long before they became a comfort and lifestyle staple. Without any traditional retail or footwear experience, she built a multimillion dollar business that brought comfort to millions of people. She did so, always, with a warm smile and a deep belief in the product.

“It is because of Margot Fraser that the Birkenstock brand is enjoying the success that it is today.  And it is because of Margot that shoes which are good for you have a place in so many stores and in so many closets across the country." - David Khan, CEO of Birkenstock Americas.

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